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Weber State beats Portland State 95-88 in OT

first_img Tags: Big Sky/Weber State Wildcats Basketball Weber State (10-6, 4-1 Big Sky Conference) scored the last seven points in the extra period, and rebounded from a 90-82 OT loss at home to Southern Utah on Jan. 5 that snapped its four-game win streak. Harding was 7 of 13 from the floor and made all eight of his free throws. Chapman hit three 3-pointers, grabbed 11 rebounds and collected his fourth-straight double-double. Zach Braxton had three dunks to go with 18 points. Cody John chipped in with 17 points. January 12, 2019 /Sports News – Local Weber State beats Portland State 95-88 in OT FacebookTwitterLinkedInEmailPORTLAND, Ore. (AP) — Jerrick Harding scored 23 points, and Brekkott Chapman had five of his 19 points in overtime as Weber State beat Portland State 95-88 on Saturday night. Weber State missed two shots and had a turnover while Portland State missed its last three buckets to force overtime. Written by Associated Press Sal Nuhu had 20 points to lead Portland State (6-9, 1-3). Robert McCoy added 17 points, and his 3-pointer tied it at 82 with 2:28 remaining in regulation.last_img read more

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The Hooters Try To Make Time Stand Still In A Marathon Music Pier Show

first_imgby Matt KoellingIt’s hard to fathom that Philadelphia’s The Hooters have been together for 37 years. All with essentially the same core group that opened Live Aid in 1985, at a long since demolished stadium in South Philly called JFK. Granted, they lost a few bass players, before settling into a groove with Fran Smith in 1987. Sure, they bolstered their current sound, with a younger guitar maestro in Tommy Williams, at the dawn of this decade. But fundamentally, the band visiting the Ocean City Music Pier, for two sold-out shows in Summer 2017, were the same stellar lineup of multi-instrumentalists long-time fans had first seen play.It was shortly after 7 PM, when the reggae playing over the PA began to fade, and a familiar face walked out onstage. It was 93.3 WMMR’s Pierre Robert, the first DJ to champion the group on major-rock-radio in the early eighties. Robert, who has been a Philly radio staple for about as long as The Hooters have been a band, wore his old 1983 Hooters shirt. He’d resurrected the shirt for the occasion, and was grateful that “I still fit in it”. Before ceding the stage, he exclaimed, “you’re about to find out, these guys sound better now, then they did in the eighties”.Was this hyperbole? Tough to say. I was a bit too young to catch them in action during their first few years. But it was clear from the onset, a cover of Barry McGuire’s protest anthem “Eve of Destruction”, into their joyfully defiant “I’m Alive”, that The Hooters were going to try to prove Pierre right, all night. A string of hits locals had heard on WMMR, or saw on MTV during the mid-eighties, followed. “Hanging on a Heartbeat” shifted seamlessly into “Day by Day”. The latter sent many patrons inside the packed house dancing out into the aisles.The dub-reggae from the pre-show PA, returned to the mix with hypnotic effect, on “All You Zombies”. How many touring bands, with a 37-year-pedigree, are giving you protest-folk music, pop-rock and roots-reggae, all within the first half-hour of their show? None that I know. That’s before we even get to co-founders Eric Bazilian’s double-neck guitar/mandolin playing, or Rob Hyman’s keyboard/organ and melodica use, as each trade off lead vocals and harmonies.The first of a pair of capacity Ocean City shows, represented a homecoming of sorts. They’d been back home about a week, following a successful two-month stint of summer festivals and theaters, in Switzerland and Germany. The band had already worked up a lather before taking time out to address the audience to ask Ocean City how they were doing. Less of a lather, however, then they’d been recently accustomed.“When people ask me, what’s the biggest difference between touring in Europe and playing back home? That’s easy…air conditioning”, quipped Bazalian. “It’s good to see so many old friends, in one place, at the same time, thanks for welcoming us home”, added a visibly appreciative Hyman.Cooler conditions prevailing, The Hooters were just warming up. The set list was a mix of eighties favorites and relatively recent fare. There was “South Ferry Road” and “Where Do The Children Go” off their double-platinum breakthrough, Nervous Night. They intermingled naturally with later era work like “Morning Buzz” and “Twenty-Five Hours a Day”. There was a few choice covers as well, like their adaptation of Hedy West’s “500 Miles”.Their take on The Beatles’ “Lucy In the Sky with Diamonds” started promisingly, but sans drum-kick, the payoff felt a bit lacking. Conversely, their mandolin re-imaging of Don Henley’s “Boys of Summer”, built steadily and resonated deeply. It’s doubtful Henley himself could top The Hooters’ arrangement in a live setting right now. This also provided an opportunity for the crowd to sing along. Bazilian predicted they would, introducing it as “a song that was probably bigger than anything we ever wrote”. By the final verse, his words proved prophetic. Taking a break from singing, the band let things breathe to allow the audience’s voice to fill the empty spaces.“Satelitte”, off 1987’s Long Way Home, was only a modest hit in the United States. It was, however, a Top 20 pop charter overseas. Perhaps playing the song to enthusiastic European audiences the past two months, had emboldened their performance of it back home. Maybe it was the light show, befitting its lunar lyrical allusion and having an immersive effect, now that the sun had fully set outside. Whatever the reason, “Satellite” was the runaway highlight of the evening.Sparks continued to fly afterward. “Johnny B” featured Bazilian on flute, floating in between a crunching three-guitar attack. How many instruments do each of these guys play?!? Everyone aside from hard-hitting drummer/founding member David Uosikkinen, played at least three each. During extended flute solos on  “Johnny B”, Bazilian played on one leg, in loving, winking homage to Jethro Tull’s Ian Anderson. John Lilly, formerly of Robert Hazard’s Heroes before joining The Hooters in 1983, delivered a blistering guitar solo. The Tull nod felt appropriate, since a four-minute single in 1987, has now evolved into a prog-rock opus.Once Hyman’s trademark Hohner melodica line opening “And We Danced” started, whoever wasn’t already out of their seat, soon was. The biggest, most enduring hit of their career, it would be difficult for them to close any other way. Most of the crowd could’ve headed home happy from there. They’d seen a two-hour show and gotten their anthemic ending. This Philly band, feeling invigorated by the ocean view, familiar faces, and an air-conditioned room, had other plans.The “encore” was more like another full set. It began with a six-song “Unplugged” portion, according to Bazilian, “to give you guys a chance to catch your breath”. There was an impossibly speedy banjo-stomp on 1989’s “Zig Zag”. An acoustic version of “Nervous Night”. When somebody called out that it was bassist Franny Smith’s birthday, the band launched into an impromptu version of The Beatles’ “Birthday”. “We didn’t practice this one”, said Hyman, hedging his bets. It didn’t matter. They made it through unscathed, audibly assisted by the audience.The mood was jovial. No one had headed for the exits. “We’re gonna play a couple from (2007’s) Time Stand Still”, said Hyman, “That’s the theme for this band, and what we’re probably all trying to do, or at least slow it down a bit.” True to form, the group played like old friends, who weren’t quite ready for the night to end.After completing the half-dozen song “Hooters Unplugged” set, they left the stage, but no houselights followed. The crowd was still standing and showing their appreciation. The Hooters soon returned, on their electric weapons of choice, for four more.An extended guitar workout by Tommy Williams, led into the biting “Give The Music Back”, for which the tour and new live double-album are named. Then Bazilian dug deeply into “One of Us”, the Grammy winning 1995 Billboard Top 5 hit that he’d written and played with Joan Osborne. Turnabout being fair play, Hyman took the reins back on “Time After Time”, the 1984 chart-topping classic that he’d co-written and played with Cyndi Lauper. By now, we were nearing the three-hour mark of the show. “I know it’s Monday night”, Hyman began, “but it’s summer, you wanna hear a little more?”. The Music Pier crowd gave them an enthusiastic green light. And with that, the 1989 Hyman/Bazilian co-written “Beat Up Guitar” made for a fitting end to the night.Shortly after 11, the houselights finally lit up the hall. The slightly dazed, satiated crowd, shuffled out the exits and onto the boardwalk. The grill was closed over at Ike’s Seafood. They were done dunking the deep fryer next door at Curly’s too. Nobody has figured out a way yet, to make time stand still. Not as of this night, despite large groups of dancing concert-goers, working up a late-night appetite. Despite that, it’s good to see a band, 37 years into their career, still doing their best to slow the process.last_img read more

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PHOTOS: Jazz Fest’s Final Weekend Continues With The Revivalists, Dumpstaphunk, Cage The Elephant

first_imgPhoto: Jeffrey Dupuis New Orleans Jazz & Heritage Festival’s second weekend continued on Saturday following Jazz Fest’s affectionately-known “Locals Thursday” and a Friday lineup featuring headlining spots from Beck, Sheryl Crow, and LL Cool J featuring DJ Z-Trip.On Saturday, the Jazz Fest fairgrounds saw performances from Aerosmith, Cage The Elephant, The Revivalists, John Deacon, Dumpstaphunk, Kermit Ruffins, Better Than Ezra, The Lost Bayou Ramblers, Corey Henry & Treme Funktet, The Lee Boys, Cowboy Mouth, Boyfriend, Jupiter & Okwess, Astral Project, Pigeon Town Steppers, Big Chief Bo Dollis Jr. & The Wild Magnolias, and a slew of other local and national acts.The 2018 edition of the New Orleans Jass & Heritage Festival wraps up today, Sunday, May 6th. You can check out photos from the Friday of the second weekend of New Orleans Jazz & Heritage Festival 2018 below, courtesy of photographer Jeffrey Dupuis.If you’re up for one more late night in New Orleans, Live For Live Music has a pair of incredible tribute shows on tap for this evening, Sunday, May 6th, at Maison. At 10pm is a very special Herbie Hancock Tribute featuring Joey Porter and Garrett Sayers [The Motet], Ryan Zoidis [Lettuce], and Robert “Sput” Searight and Nate Werth [Snarky Puppy]. Later, at 2am, members of The Motet, Turkuaz, Snarky Puppy, the Main Squeeze and more will pay tribute to Prince with the Purple Parth.For tickets to both events, head here. Photo: New Orleans Jazz & Heritage Festival | Fair Grounds Race Course | New Orleans, LA | 5/4/2018 | Credit: Jeffrey Dupuis Photo: Jeremy Dupuis Load remaining imageslast_img read more

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Odds & Ends: Justin Long’s Full WTF Cast & More

first_img WTF’s Living on Love, Starring Justin Long, Announces Full Cast and Creative The full cast and creative team is now set for Williamstown Theatre Festival’s world premiere of Joe DiPietro’s Living on Love. Joining the previously reported Justin Long, Renee Fleming, Anna Chlumsky and Douglas Sills will be Blake Hammond (First Date, Sister Act), and Scott Robertson (Cabaret, Damn Yankees). Kathleen Marshall will helm the production, which will have scenic design by Derek McLane, costume design by Michael Krass, lighting design by Peter Kaczorowski and sound design by Scott Lehrer. The show will run on the Main Stage from July 16 through July 26. Broadway to Dim Lights for Eli Wallach  Broadway will dim its lights on June 27 at 7.45PM in memory of Tony winner Eli Wallach, who died on June 24. “Eli Wallach was one of the great talents of our time whose prolific acting career spanned more than six decades. His notable presence on the stage and on screen was both memorable and moving, always,” said Charlotte St. Martin, Executive Director of the Broadway League, in a statement. View Comments Sundance TV Says Willkommen to Cabaret’s Alan Cumming Cabaret’s colorful Emcee Alan Cumming will produce a project for Sundance TV. Variety reports that the show is inspired by AIDS activist and colorful Big Apple restaurateur Florent Morellet, who helped rejuvenate Manhattan’s meatpacking district. Right this way, your table’s waiting, because life is a cabaret, old chum! Sorry, couldn’t resist. Here’s a quick roundup of stories you may have missed today. Alan Cumming Lombardi Producers Buy Stage Rights to Joe Louis’ Life Yo Rocky! Keep your guard up! The producers behind the stage shows Lombardi (which is being made into a movie), Magic/Bird and Bronx Bombers, have another sports themed project in the works. The AP writes that Fran Kirmser and Tony Ponturo have bought the rights to heavyweight champion Joe Louis’ life story. Is Broadway big enough for two boxing legends? Star Files SJP Goes From Sex to Crime in TV Return This sounds a long way from MTC and Sex and the City, but then variety is the spice of life. Stage and screen vet Sarah Jessica Parker has boarded the 60-minute pilot of a police crime thriller. According to Deadline, Parker will be one of the two main leads in Busted: A Tale of Corruption and Betrayal in the City of Brotherly Love.last_img read more

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Lessons of the Week! Betty Buckley, James Monroe Iglehart & More

first_img Happy Friday! Whatever your wild weekend plans might be, we hope they involve watching this while drinking this. It’s been a crazy week on the Great White Way, from some Fun Broadway name checks at the Grammys to Betty Buckley introducing us to our new favorite Australian. Check it all out below with Lesson of the Week!Betty Buckley Should Be Our MatchmakerShe can win a Tony for belting an E flat while in a cat suit. She can shove Olivier nominees under pianos. This week, we learned of another potential accolade on Betty Buckley’s résumé: Broadway matchmaker. While in Sydney for the Defying Gravity concert, Buckley posed with Aussie hunk David Harris. Our reaction is not unlike hers. Why don’t you visit us sometime, Betty Lynn? Bring your friend.Kate Reinders Is Into Some Heavy StuffWhen Something Rotten! favorite Kate Reinders stopped by for #LiveatFive, she pointed out that 2016 marks the 400th anniversary of Shakespeare’s death, and that there should be a zombie ritual in the Bard’s honor. She took it a step further and suggested she visit his grave while wearing a cape—presumably to exhume his corpse, or something. What if we just put zombie makeup on Christian Borle? That’d probably cost less and also would be less terrifying.Jeanine Tesori Is Grammy FamousHamilton blew us all away at the Grammys, and shortly after sharing their opening number with America, the show won Best Musical Theater Album. True to his brand, Lin-Manuel Miranda rapped his acceptance speech. We haven’t done the full extensive research, but we’re pretty sure no one has rapped Jeanine Tesori’s name on a nationally broadcast Grammys acceptance speech before. Yet another first for Hamilton!Marin’s Bringing Out the Hoop Skirt AgainWe’re thrilled for Marin Mazzie, who after revealing last month that she’s in remission following her battle with cancer, announced she’s coming back to Broadway in The King and I. We suspect she’ll have no trouble “getting to know” those ornate costumes, as Mazzie is at one with the hoop skirt after Passion and Kiss Me Kate. The thought of her floating in those gowns while singing Rodgers and Hammerstein is—all together now—A-Marin-Mazing.Adam Kantor Is an Expert Edamame FeederFiddler on the Roof’s Alix Korey has said that Burstein’s face belongs in the dictionary next to “Mensch,” but what about the castmate who feeds you edamame? Because that’s what you get when you’re in a show with Adam Kantor. As they explain in Motel Citizen, the two go way back, as Korey taught Kantor during an NYU Tisch summer program. Years later, they’ve reunited on Broadway, and that’s cause for a “L’chaim.” And edamame.There’s Too Much Sugar at the NederlanderIn the first episode of Help!, Jennifer Simard gave us a glimpse of backstage life at Disaster!. The Nederlander Theatre was a Valentine’s Day wonderland thanks to Kerry Butler. Think paper hearts, balloons and candy. Like, unhealthy amounts of candy. We’re impressed with the cast’s self control and the lack of reports of sugar-fueled outbursts from 41st Street. If you happen to have any surplus peanut butter cups, Jennifer, please include them with your footage for the next episode.Carmen Cusack Will Sing for ChocolateAfter appearing in shows all around the world, Carmen Cusack is finally making her Broadway debut in Bright Star this spring. Still, we can’t help but wonder if she would have been here sooner had we offered her chocolate. Cusack revealed that as a child, she would sing at church only if her pastor gave her first pick of the candy stash. Hey, Carmen, we hear there’s chocolate over at the Nederlander.Iglehart Was a Growling YoungsterSpeaking of singing at church, James Monroe Iglehart developed his smoky voice singing about bullfrogs and butterflies in choir. The Aladdin Tony winner explained to Susan Blackwell that as a kid, he was inspired by the voice of a fellow churchgoer, who was in turn inspired by the signature growls of Reverend James Cleveland. We suppose we have Cleveland—and the aforementioned church goer—to thank for this.Jessica Hecht Is a Fiddler Fanfic WriterWhen she’s not singing opposite Danny Burstein in Fiddler, Jessica Hecht enjoys some Bock and Harnick retcon. Hecht, who plays Golde in the current revival, explained her surprisingly specific theory for what happens to youngest daughters Shprintze and Bielke: they grow up and eventually start Loehmann’s. Perhaps Hecht is just the person to write that long-awaited Fiddler sequel: Designers In the Bronx.We Can Write “Breaks Penis” in EmojiWe’ve been recapping this season of Younger (partially) in emoji, so for those of you wondering how to say, “Miriam Shor broke someone’s penis” in emoji, we’ve got you covered. And not only did her character Diana break his penis—she broke his penis while wearing one of her famed statement necklaces. Let’s see fellow statement necklace connoisseur Christine Baranski do that on The Good Wife. Star Files James Monroe Iglehart View Comments Adam Kantor, Betty Buckley, James Monroe Iglehart, Marin Mazzie, Kate Reinders & Carmen Cusack in ‘Bright Star’last_img read more

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Cambodia’s state-run utility negotiating to build country’s first wind farm

first_img FacebookTwitterLinkedInEmailPrint分享Khmer Times:A leading Southeast Asia energy firm’s plans to create the Kingdom’s first wind turbine farm are one step closer to being realised.Singapore-based The Blue Circle are in the early stages of negotiation with the state-run electricity supplier Electricite du Cambodge (EDC) to thrash out a power purchase agreement (PPA) over the farm, which will be located on Bokor Mountain in Kampot province.“The process could take between six months to a year to complete and the PPA could be as low as 7 cents per kilowatt-hour,” said Victor Jona, director general of Energy at the Ministry of Mines and Energy.Once a deal has been struck, construction of the clean-energy farm, which will feature a minimum of 10 wind turbines and the capability to produce 80 megawatts per year. In general, one megawatt can serve the energy needs of between 225 and 300 houses over 12 months.Power consumption across the country last year reached about 12 million kilowatt hours, an increase of 23 percent on 2018. Hydropower currently dominates and serves 33 percent of the nation’s needs, but the government is on a mission to diversify into “stable and reliable” energy sources contributing to the national grid to meet growing demand.According to a recent study by the Asian Development Bank (ADB), Cambodia has further potential for 10,000 megawatts (mW) of hydropower, with 8,100 mW and 6,500 mW respectively for solar and wind power.[Chhut Bunthoeun]More: Winds of change for energy industry Cambodia’s state-run utility negotiating to build country’s first wind farmlast_img read more

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Minority panel chairs doubled

first_imgMinority panel chairs doubled July 1, 2006 Regular News Minority panel chairs doubled Thanks to the diversity efforts of past Bar presidents, The Florida Bar has more than doubled the number of minorities who will be leading Bar committees in the 2006-07 fiscal year.Incoming Bar President Hank Coxe reported to the Bar Board of Governors recently that for each of the past two years, minorities held 8 percent of the Bar committees’ chairs.For the new Bar year, Coxe, who recently completed the task of appointing members to Bar committees, said he was able to increase that figure to 17 percent, but quickly added he benefited from the actions of prior Bar leaders.“The reason for that is [past Presidents] Miles McGrane, Kelly Overstreet Johnson, and Alan Bookman worked so hard on getting minorities to participate in committees that when I got to this point the work had already been done,” Coxe said, noting he had a cadre of experienced minority committee members to choose from for committee leadership posts.Increasing the participation of minorities in Bar activities has been a top goal of recent Bar presidents and the Board of Governors.last_img read more

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Who Serves The Best Breakfast on Long Island?

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York February is National Hot Breakfast Month, which begs the question: Where is the best place on Long Island to order up a delicious plateful of that most-important first meal of the day?Press readers voted C.J.’s Coffee Shop the Best Breakfast on Long Island in the 2017 Bethpage Best of Long Island contest. C.J.’s also earned the title of Best Pancakes on Long Island in the competition, while IHOP was the national winner in that category. For those who prefer brunch, Mercato Kitchen & Cocktails won Best Brunch on Long Island.C.J.’s Coffee Shop, a family owned and operated business, offers a wide range of breakfast items to choose from and a made-to-order policy, so you will enjoy every bite of your breakfast, whether you opted for one of their Best-on-Long-Island pancakes, egg or French toast masterpieces. And since they also won Best Cup of Coffee on Long Island, you’ll have everything you need to start your day off right!The best pancake winner in the national category, IHOP, makes flapjacks the way they were meant to be made: soft, fluffy, and delicious! From Stuffed Crepes to German-Style to Smiley-Face and Silver Dollar, IHOP has dozens of choices to choose from and an accompanying breakfast menu that can easily make a solo flapjack into an eggs-and-sausage team player! The best part: They serve pancakes All Day Long, so you can feast on some pancakes for dinner, too!As for brunch lovers, Mercato Kitchen & Cocktails is the place to go. From cinnamon French toast and chocolate-chip pancakes to brunch burgers and veggie avocado salads, Mercato Kitchen & Cocktails offers everything you’ll need to have the Best Brunch on Long Island!To find all the other 2017 Best of Long Island contest winners, visit bestoflongisland.com Winners of the 2018 contest will be announced in February. Nominate your favorite businesses and people in the 2019 Best of Long Island program starting Jan. 1.C.J.’s Coffee Shop is located at 225 N. Long Beach Rd. in Rockville Centre. They can be reached at 516-766-9107 or cjscoffeeshop.com.Mercato Kitchen & Cocktails is located at 4958 Merrick Rd. in Massapequa Park. They can be reached at 516-308-3582 or mercatokitchen.com.IHOP has multiple locations. They can be found at ihop.com.last_img read more

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5 things you can do immediately to improve your marketing efforts

first_img BE AUTHENTICDon’t ever be anything less than honest in your advertising – consumers (especially your own members) will see right through it. You can start by simply avoiding standard jargon and robotic messaging. Consumers are exposed to over 360 ads per day. That’s about one ad every 2 minutes that we’re awake. They know hogwash when they see it. Be genuine. Be authentic. Don’t swindle. Once you’ve lost consumer trust, gaining it back will be costly.Take a look at some of these unique ads for some inspiration.THE BOTTOM LINEOf course, you can implement these ideas immediately, but as I mentioned before, success comes with efficiency, and more importantly, consistency. Learn from your results and continuously evolve, and you’ll be guaranteed to find marketing strategy success.———————–Need help writing your marketing strategy? Download this free Marketing Strategy Template. Many credit unions make the mistake of believing that the more money you throw at marketing, the more successful it will be. As many of you know, or have come to learn the hard way, that’s simply not the case.Marketing a credit union can be hard to get a grasp on sometimes, especially seeing that not only marketing mediums, but the industry itself is evolving daily. Changing demographics, fluctuating financial situations for your members given the national economic climate, among other contributors can lead to countless hours of frustration, especially if you’re looking for immediate turnaround.So, what can you do? How can you improve your marketing ROI? How can you invest your time, energy and money into marketing so that it produces almost immediate results? Take a deep breath and don’t worry! Here are five things you can do to immediately improve your marketing efforts. PERSONALIZE YOUR MESSAGEOne of the coolest selling points of credit unions over banks is the fact that credit unions are more personable, right? Who doesn’t love a “mom and pop shop” where everybody knows your name? Your members are more than just a number when they walk into your branch. This is the same mindset you should have when putting your marketing strategy together.Any message you send out about your credit union, whether you are promoting your credit card services, or educating members about home equity loans, you need to make it about the member. Every piece of marketing should be specifically targeted to varying demographics.73% of U.S. consumers agree that ads should tell a unique story rather than just try to sell (Adobe and Edelman Berland, 2012). Try using local stories or member testimonials to your advantage. They are inexpensive (often free), and right at your fingertips. Never let a good story go to waste. KNOW WHO YOU’RE TALKING TOThis goes hand-in-hand with personalizing your message. Your marketing strategy will go down the drain immediately if you do not know who exactly you’re marketing to.I challenge you to look deeper than the typical “lives, works worships” or “employees of XYZ”. Those target markets are great for the overall strategic plan, but when it comes to marketing you need to differentiate your audience a bit further. Identify your target marketing audience and parse into consumer segments, noting the differences and similarities in buying habits. Be sure to determine a tone of voice, marketing pitch, and high propensity delivery channels for each segment. For example, if you’re marketing financial investment options to baby boomer members, using the same tone, imagery, and language that you would use when marketing to Millennials will surely reduce the response rate.Set your goal, set your tone, set your strategy, and THEN approach your chosen audience. This may seem like a no-brainer, but you would be surprised at how many credit unions try to speak to each of their consumer segments in the same tone, and ultimately have a failed marketing strategy before it even begins. USE THE RIGHT DELIVERY CHANNELS#3 clearly piggy-backs off #4… and it is very important.Knowing your audience ultimately means that you know the best ways to reach them. Take the time to do research on the best ways to reach each demographic or segment. This is a sure-fire way to immediately improve your marketing strategy.An obvious example; if you are trying to reach a person between the ages of 17-22, placing an ad in the newspaper may not be the best way to reach them (unless you are trying to reach their parents or grandparents). Millennials are multi-taskers which makes marketing to them even more difficult. Syncing your millennial-focused ads across multiple delivery channels (and devices) might be a better way to reach this group. KNOW THE IMPORTANCE OF ‘CALL-TO-ACTION’“Read to the end of this article and get $1 million to renovate your bedroom!”If only that were true. But it caught your attention, right? It gave you clear instructions on how to win the money and why. That is an effective call-to-action (depending on the consumer segment of course).When it comes to marketing, quick results only come with an efficient strategy. Quite frankly, there is no successful marketing strategy without a successful call-to-action. Here are some tips:Use a strong command verb (i.e. buy, download, subscribe, apply)Use vocabulary that will entice an emotion or enthusiasm (i.e. Plan your dream vacation!)Take advantage of a human’s FOMO (fear of missing out) (i.e. Don’t wait. Sale ends Monday!)Be creative (Buck the norm)When possible, use numbers (i.e. Payments as low as $299/mo!) 27SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Detailslast_img read more

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PGN to spend $2.5 billion to support PLN’s gasification program

first_imgLNG receiving terminals and gas distribution facilities will be built in regions such as Nusa Tenggara, West Kalimantan, North Papua, Sulawesi and Maluku.The government has ordered PLN to use natural gas in some of its power plants in order to reduce Indonesia’s oil imports and to increase usage of cleaner fuel sources.The Energy and Mineral Resources Ministry issued a decree dated Jan. 10 ordering PLN to use LNG in its 52 diesel power plants that will be later modified to enable them to use gas.PLN president director Zulkifli Zaini said on Jan. 28 that the program would reduce the company’s diesel consumption from 2.6 million kiloliters (kL) last year to 1.6 million kL “with estimated operational cost savings at Rp 4 trillion (US$293.9 million).” The company has two years to execute the program. (hen)Topics : Gas distribution company PT Perusahaan Gas Negara (PGN), part of state-owned oil and gas holding company Pertamina, will spend about US$2.5 billion on the construction of liquefied natural gas (LNG) receiving terminals and gas distribution facilities to support the gasification program of state-owned electricity company PLN, an executive of the company has said.As required by Pertamina, PGN would build LNG receiving terminals and their distribution facilities to meet the gas needs of PLN’s power plants in a number of locations in the country, PGN corporate secretary Rachmat Hutama said in a statement issued in Jakarta on Sunday.”PGN has developed a small scale LNG terminal that can be used to supply electricity to PLN’s power plants,” Rachmat said as reported by kompas.com.last_img read more

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