Warriors 3 Things: Kevin Durant’s free agent drama has reached a tipping point

first_imgClick HERE if you’re unable to view the gallery on your mobile device.The Warriors beat the Lakers 115-101 Saturday night, as LeBron James took the night off for “load management”.Here are two thoughts on the game itself and one thought on the postgame scene: DeMarcus Cousins authored his signature Golden State momentI won’t lie — I didn’t think DeMarcus Cousins was going to make it.The Warriors’ center took off from inside the free-throw circle, and given that he is coming …last_img

Australian league CEO in favor of Andrew Bogut playing for the Warriors again next season

first_imgKlay Thompson subscribes. You can too for just 11 cents a day for 11 months + receive a free Warriors Championship book. Sign me up!OAKLAND – If not for Andrew Bogut’s return, perhaps the CEO of Australia’s National Basketball League would not have attended a recent Warriors game.Jeremy Loeliger also would not have been in the Bay Area this week to meet with Facebook, Google, Twitter and Amazon officials. Once Bogut opted out of his contract with the Sydney Kings and returned to the Warriors, …last_img

Handing out awards from Raiders’ opener on ‘Hard Knocks’

first_imgBest actor in a leading roleJon … Whether the Raiders like it or not, they’ve been thrust into a makeshift reality television show with the 32-person “Hard Knocks” crew on hand to document their training camp in Napa.The players and coaches aren’t actors, they’ll each just play one for the HBO audience the next few weeks.Using the time-tested award format, here’s a look at how some of the reluctant (and not so reluctant) “actors” fared during Tuesday night’s opening episode.last_img

Winter weather impacts cattle markets

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Derrell Peel, Oklahoma State University ExtensionA major winter storm this past week extended in a belt across the middle of the country from Denver east to the mid-Atlantic coast. Heavy snow hit parts of feedlot country across eastern Colorado, Kansas, southeastern Nebraska, southern Iowa and the eastern Corn Belt. Much of Nebraska and the northern Plains along with the Texas panhandle were spared the worst of the snow but rain has created wet, sloppy conditions in many places that will impact cattle performance in feedlots and in the country. Recent weather may delay fed cattle marketing enough to help support fed cattle prices or push prices higher. Whether or not weather impacts are widespread enough to noticeably impact overall market conditions, cattle producers in many areas face significant management headaches due to the weather.Winter weather often impacts feedlot performance and efficiency. Feedlots typically post the lowest seasonal average daily gains (ADG) for cattle marketed in March to May, which reflects cattle fed over the previous four to six months. This likely includes the negative impacts of winter weather on feedlot performance but also partly reflects the fact that feedlots place the highest proportion of lightweight cattle (which have lower ADG) in the fall and feed them through the winter. Feedlots also experience poorer feeding efficiency in the winter with the highest feed to gain ratios of the year posted for cattle marketed in February and March. This occurs despite the fact that lightweight cattle placed in the fall have lower feed to gain ratios relative to heavier feedlot placements. This again indicates the impact of winter weather on cattle feeding. Not surprisingly, feedlots post the highest animal morbidity and mortality rates for cattle fed through the winter.In Oklahoma, wet, sloppy conditions are a major challenge, especially across the southern half of the state. Oklahoma cattle producers are reluctant to complain about moisture in a place that so often suffers from drought but exceptionally wet conditions this fall and winter have created significant headaches for cow-calf and stocker producers. The past six months is the wettest for the period on record for the statewide average and regionally is the wettest period for the south central region of the state and the second wettest for the southeast and west central regions. The southwest, central and north central regions have seen the fifth, sixth and seventh wettest periods, respectively, in the past six months.Cold weather increases animal maintenance requirements and boosts feed needs. The Oklahoma Mesonet provides a cattle comfort advisor to help producers adjust cattle management in adverse weather conditions. The cattle comfort index is based on temperature, wind, relative humidity and solar radiation. As has often been the case recently, rain or wet conditions that produce a wet hair coat on cattle mean that the calculated cattle comfort advisor index must be adjusted even lower. In these conditions, cattle producers need to increase the quantity and often the quality of feed for cattle to avoid production losses or impacts on pregnant or lactating cows or for stockers.last_img read more

Evri’s Evolution From Search to Real-Time News Curation

first_imgTop Reasons to Go With Managed WordPress Hosting Tags:#New Media#Semantic Web#Structured Data#web The company is also currently working on what Hunsinger described as “Pandora-like recommendations,” referring to the geographically-limited online music service Pandora. Other expansion plans include launching one new channel per week, to extend Evri’s topical coverage.Can Evri Compete as a Consumer App?Evri is an interesting product and is currently being used by media partners like Hearst and Canwest. However, Evri will likely continue to struggle as a consumer offering. It’s competing against a plethora of real-time news apps – everything from TweetDeck, Google News, Topix, Techmeme, and more. I wouldn’t be surprised if Evri is eventually acquired by a big media company for its technology, much as Evri snapped up the struggling Twine for the same reason. Whither Twine…Evri made the news earlier this year when it acquired failed semantic web bookmarking application, Twine. Curiously, Hunsinger described Evri as “the inverse of Twine” – because Evri does all the work, rather than the user. Twine is an application that relies on its users to actively bookmark pages, a la the much more successful Delicious. Evri automatically collates topical information and presents it the user.Update: Twine founder Nova Spivack wrote in and stated: “Twine was in fact highly automated as well, but in a different way than Evri – Twine used NLP [Natural language processing] to auto-tag every entry, generate summaries, and used graph algorithms to make recommendations.”Where Evri shares similarities with Twine is in the ability for users to track a topic. Hunsinger said that Evri users may “follow a story as it evolves over time, and tune it.” He described this as being like a “mini blog” for its users.Twine appears to have been of most use to Evri for its underlying technology. Hunsinger told us that Evri is using technology it acquired from Twine to extend Evri’s categories and for advanced filtering.What’s NextEvri is not short on ideas and innovation – for example it announced a Sentiment API last August. However some of these ideas are slow to eventuate. Hunsinger said that the Sentiment API is not in commercial deployment yet, because it requires much more media in order to calculate sentiment and it tends to work best with well-known people (like Barack Obama). However, Evri is working on incorporating data about shares, tweets, and more in order to beef up its Sentiment analysis engine. Related Posts A Web Developer’s New Best Friend is the AI Wai…center_img When semantic recommendations service Evrilaunched two years ago, the product (backed by Microsoft co-founder Paul Allen) was seen by many as a type of search engine. Nowadays, Evri models itself as a topic-based news service; in particular, tapping into the real-time streams of mixed media coming from Facebook, Twitter, YouTube and other sources.At the recent Semantic Technology conference, I sat down with Evri CEO Will Hunsinger. He called Evri the “topical equivalent of a Facebook stream.”The technology of Evri is much the same as it was two years ago – it connects together topics using Semantic Web algorithms – but the landscape in which Evri is playing has evolved. In 2010, real-time information streams dominate. So Evri now aims to be a curation service.In a nutshell, Evri allows you to explore and track topics. Its homepage displays a current hot topic (at time of writing, it was Lance Armstrong and the Tour de France), with other trending topics offered in the menu (for example ‘Gulf Oil Spill’ is a featured trend and ‘LeBron James’ is listed as “Trending in US & World’). You may also enter your own topic into the search bar. Evri is like a mix between Google Trends and Google News, with liberal sprinklings of Twitter and Facebook. richard macmanus Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Film review: Endhiran

first_imgHappy Diwali, folks Rating: RobotDirector: ShankarStarring: Superstar Rajinikant, Aishwarya Rai BachchanAishwarya is pocketing a cool Rs 6 crore for Endhiran, making her the highest paid actress in the country.Okay, how do we know Rajinkant is a superstar? Well, because the opening titles misspell Aishwarya Rai Bachchan’s surname, and the Bachchans haven’t boycotted the film. Because he is the only who can have 112 missed calls from such a beautiful woman. And because only he can shoot with his finger.A Rajni film is not just a two dimensional experience. It’s a 360 degrees experience which involves getting plugged into the energy source. There are three Rajni’s for the price of one, well actually, a 100 in the extended climax. This is a film that makes Bollywood look puny in both its imagination and intent. It has special effects that have never been seen before on Indian screens–a shape shifting giant, a snake, a human train. Just think, and Shankar does it.It also has powerful emotional scenes, surprisingly involving the scientist and his creation, Chitti, who can dance like Prabhudeva, fight like Bruce Lee, and love like Rajni. There’s a big moral dilemma at the heart of the film, about man and machine, and what makes us human (love, of course, especially if the object of our affections is Aishwarya Rai).We know Rajni is the rational, thinking scientist, because he reads Freakonomics and Stephen Hawking, because he speaks in English when he gets angry (irresponsible idiots, shocking surprise, he says) and because he doesn’t have time to reply to Aishwarya Rai’s emails (silly man).advertisementRajni can do anything. He wears big wigs and short wigs, goes bald and sports a white streak, dances and plays the guitar, gets kissed by Aishwarya and has her kissing him back. The robot is a delight–unlike the rival Danny’s robot, he doesn’t confuse a bun with a gun. Little wonder then that Aishwarya calls him her toy friend, not boy friend. But my personal favourite is the third Rajni, the one who can float like the Green Goblin and fight like Darth Vader. He snarls, clones, laughs madly and grabs Aishwarya as if she was a luscious fruit (she looks particularly beautiful here, a fitting queen for a king).So anyway, Rajni walks sideways, runs on trains, flies, sprouts wheels, even talks to mosquitoes. He also tells us in a wonderful scene what humanity is all about. There’s a me too 3 Idiots scene involving the birth of a child and lots of wasteful footage involving giving of roses and showering of praise, but the film’s climax is worth the wait. Rajni tells us why robot sapiens are superior to homo sapiens. It also tells us that it’s Happy Diwali, folks.Enjoy.last_img read more

STUDENT SPOTLIGHT Wilmingtons Deeanna Mallett Named To Deans List At Keene State

first_imgKEENE, NH — Keene State College has announced that the following Wilmington student has been named to the Fall 2018 Dean’s List:Deeanna MallettAbout Keene State CollegeKeene State College is a preeminent public liberal arts college that ensures student access to world-class academic programs. Integrating academics with real-world application and active community and civic engagement, Keene State College prepares graduates to meet society’s challenges by thinking critically, acting creatively, and serving the greater good. To learn more about Keene State College, visit http://www.keene.edu.(NOTE: The above announcement is from Keene State College via Merit.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Thank You To Our Sponsor:Share this:TwitterFacebookLike this:Like Loading… Related3 Wilmington Students Named To Dean’s List At Keene State CollegeIn “Education”STUDENT SPOTLIGHT: Wilmington’s Pumphret & Rae Named To Dean’s List At Keene StateIn “Education”Wilmington’s Mallett, Mazzie & Rae Named To Dean’s List At Keene StateIn “Education”last_img read more

EU gives Britain 6month delay for Brexit

first_imgBritish prime minister Theresa May holds a news conference following an extraordinary European Union leaders summit to discuss Brexit, in Brussels, Belgium on 11 April 2019. Photo: AFPEuropean leaders agreed with Britain on Thursday to delay Brexit by up to six months, saving the continent from what could have been a chaotic no-deal departure at the end of the week.The deal struck during late night talks in Brussels means that if London remains in the EU after 22 May, British voters will have to take part in European elections.Prime minister Theresa May and the other 27 EU leaders “have agreed a flexible extension until 31 October”, European Council president Donald Tusk said in a tweet.”This means additional six months for the UK to find the best possible solution.”France’s President Emmanuel Macron was the strongest voice opposing a long extension, but most leaders backed it and the French had to settle for a promise that the delay will be reviewed at an EU summit on 21 June.Most of the leaders gathered for the emergency summit, including German chancellor Angela Merkel, had backed a plan for Brexit to be postponed for up to a year.But as the talks went into Thursday morning, Macron — with backing from Belgium, Austria and some smaller EU states — held out for a short delay of only a few weeks and demanded solid guarantees that London would not interfere in EU business during that time.May has already said that if Britain is still an EU member when the European parliamentary election begins on 23 May, UK voters will take part. But some EU leaders are unconvinced that she is sincere, despite one official telling reporters her presentation had been “solid”.Without a postponement, Britain would have ended its 46-year membership of the EU at midnight (2200 GMT) on Friday with no deal, risking economic chaos on both sides of the Channel.May agreed a divorce deal with the EU last November but MPs in London have rejected it three times, forcing her to turn to the main opposition Labour party in a bid to find a way through.’As soon as possible’ But these talks are moving slowly, and the prime minister is under intense pressure from hardline Brexit supporters in her Conservative party not to compromise.As she arrived, May said she wanted to leave the EU “as soon as possible”.”I’ve asked for an extension to 30 June but what is important is that any extension enables us to leave at the point at which we ratify the withdrawal agreement,” she said.She said she still hoped to leave the EU on 22 May, the last day before Britain must hold European Parliament elections.For as long as Britain is in the EU, it must take part in bloc elections for them to be valid.EU leaders have already agreed one delay to Brexit, from 29 March to 12 April, and Tusk has warned there is “little reason to believe” the British parliament can ratify May’s deal by 30 June.A draft copy of the summit conclusions seen by AFP before the leaders sat down to finalise it said “an extension should last only as long as necessary and, in any event, no longer than [XX.XX.XXXX].””If the withdrawal agreement is ratified by both parties before this date, the withdrawal will take place on the first day of the following month,” the draft stated.EU members want to ensure that a semi-detached Britain does not seek leverage in Brexit talks by intervening in choosing the next head of the European Commission or the next multi-year EU budget.May’s ministers have begun cross-party talks with Labour on a compromise to get the withdrawal agreement through the House of Commons.Labour leader Jeremy Corbyn wants Britain to commit to remaining within the EU customs union, an idea that many in Europe would be keen to accommodate.”We would be generous in negotiating that, understanding that the UK couldn’t be a silent partner in such an arrangement — it would have to have a say in decisions being made,” Irish premier Leo Varadkar said as he arrived at the summit.last_img read more

Bengal Chamber collaborates with IAICC to promote SMEs

first_imgKolkata: A MoU was signed between the Bengal Chamber and the Indian American International Chamber of Commerce (IAICC) to provide business advisory services to small and medium enterprises of India and USA.The collaboration aims to facilitate B2B links between American businesses and their Indian counterparts of East and north-east. Subhodip Ghosh, director general, the Bengal Chamber, Ambarish Dasgupta, founder and senior partner, Intueri Consulting LLP, A Mukherjee, senior vice-president, The Bengal Chamber, Patricia Hoffman, Consul General of The United States of America in Kolkata, K V Kumar, chairman and CEO of IAICC and other delegates were present during the MoU signing. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: Mamata”The Bengal Chamber has always been at the forefront to provide platforms for business links irrespective of geographical boundaries and Kumar has served in Trump campaign’s Asian American and Pacific Islander Advisory Council. Being an authority on government relations, alliance building, crisis management and his long association with the World Bank, his visit would be integral for forging business developments between America and India. We have signed an MoU with IAICC to create a joint council to offer services to stake holders in form of B2B links and advisory services for small and medium-sized enterprises (SMEs). Whenever, a delegation would come from the US, Kolkata would be a stopover,” said Subhodip Ghosh, director general, The Bengal Chamber. Also Read – Lightning kills 8, injures 16 in stateKV Kumar said: “The IAICC is seeking to open offices in Singapore, Kuala Lumpur, Manila, Dubai, Hong Kong and 30 chapters in the US itself. We are looking forward to creative and innovative ways of doing business. There are about 600,000 Indian-American businesses in the US. West Bengal being strategically placed is ideal to act as a gateway to accessing markets in the ASEAN countries. At present, we are working in four states in India where each state has made a Chamber of Commerce a platform to create business links. We are putting up an innovative challenge — a new platform for doing business, which is part virtual and part real, where businesses are initiated through virtual media between traders, buyers, sellers establishing B2B links that later involves personal meet ups and visits to check products or services. We are going to invite Amit Mitra, West Bengal state minister of Finance and IT, and Electronics, Industry, Commerce, Enterprise and E-governance and MSME to USA on August 30 to attend a business forum where the innovative ideas would be introduced.” The IAICC works with entrepreneurs, professionals, businesses and governments to develop entrepreneurship and commerce through mentor-protégé programmes, training, seminars and networking opportunities.last_img read more

Online Lifestyle Retailers Are Turning Into Magazines

first_imgBut producing editorial content that rivals the output of top magazines — the standard to which Gilt aspires — is no easy feat. “People forget that to do this well you need to have the right team and you need to carve out the right ecosystem within a business that isn’t necessarily set up to do editorial,” says Thoreson. “If you just treat it as some sort of commodity, you’re likely not going to succeed here.”But with U.S. online retail sales expected to grow to $262 billion this year from $231 billion in 2012, it’s worth doing what it takes to claim a bigger slice of the ecommerce pie. And already this kind of content is becoming expected for companies who want to stand out. Over the past three years, he says, a commitment to quality editorial “has gone from something that’s a novelty [for ecommerce brands] to something that’s an essential.”But however important content marketing is for online retailers now, it is as merchants, not publishers, that Bureau of Trade and other new-wave companies will ultimately succeed or fail. The women behind Zady understand this. “At the end of the day, Zady is a wonderful and beautiful ecommerce site,” Darabi says.Related: Struggling With Online Sales? So Are the Big Guys Models present clothing from Frank & Oak’s Fall/Winter 2014 collection during New York Fashion Week on September 8, 2013.Image credit: Brian Patrick Eha Lend us your earsFor brands that want to be more than mere online shops, maintaining a consistent editorial voice is paramount. The arch, worldly tone of the Bureau’s editorial — “more John Cleese than Gawker” — is “the reason we were able to raise any money at all,” Moskowitz says. (The Bureau raised $1.2 million in seed money in September 2012 from Foundation Capital and others.) “They want this voice. That’s what people had a visceral reaction to.”As for how he arrived at the proper tone for the Bureau’s emails and other editorial, says Moskowitz, “I wanted a buttoned-up sense of Fifties formality, because that’s what helps jokes land.” Case in point: a racy video, made in partnership with Esquire for the Bureau’s Japan Rising collection, which explains shibori, the ancient Japanese art of dying fabric. In the video, a dominatrix stuffs a shibori cotton pocket square into a client’s mouth to silence him. It’s an image not soon forgotten.Zady founders Maxine Bédat, 31, and Soraya Darabi, 30, say their editorial voice aims to be “an authentic voice for our generation.” Zady launched with an eye toward rescuing people from the soullessness of fast fashion, and its founders’ own sense of the zeitgeist is what determines the editorial content. The retailer produces two types of stories: brand stories, which Bédat says are fundamental to the company’s mission, and standalone features. The former are based on interviews that Bédat and Darabi conduct with every brand they sell, dissecting what makes them special. The latter have no direct connection to the products Zady sells. Whether they realized it or not, guests were holding in their hands the vanguard of a growing trend among ecommerce brands: the convergence of online retail and editorial content. Increasingly, digital retailers are finding value in weaving story elements around their products as a way of compensating for the lack of the sensory experience one finds in brick-and-mortar stores. And some are going even further, commissioning words and images with no obvious sales component.Fashion marketplaces Net-a-Porter and Gilt Groupe pioneered the trend, and over the past three years it has snowballed. A new wave of ecommerce startups is now getting traction in the marketplace by marrying high-quality editorial with online shops boasting fast delivery, excellent customer service and lust-worthy products.Related: In New Venture, Bonobos Co-Founder Reimagines the Way Men ShopIt’s a strategy that is paying off for Frank & Oak, which received $5 million last October from Lightbank and other investors. Some of that money was put toward editorial efforts. Right now, three of the company’s 100 employees focus entirely on researching and creating stories. While that may seem like a small fraction, it is a sign that the company is serious about educating and entertaining its customers.”Especially for guys, contextualizing clothing makes a lot of sense,” says Ethan Song, 29, Frank & Oak’s co-founder and creative director. “Clothing is not just clothing.”Narrative merchandiseMichael Phillips Moskowitz, founder of one-year-old startup Bureau of Trade, wants nothing to do with unmemorable junk. The Bureau, as it’s called, curates “narrative merchandise” — unique clothing and lifestyle items, even classic cars and taxidermied scorpions — for discerning men and makes the goods available for purchase online. “Precious pieces,” the 35-year-old Moskowitz calls them.His New York City-based team of five is supplemented by eight part-time curators in cities around the world, from Los Angeles to Tel Aviv, all of whom are tasked with finding stylish clothes, interesting books, vintage watches, antique furniture and other desirables for the Bureau. Some are found on eBay and Craigslist; others are sourced from trusted boutiques. Moskowitz himself spends time overseas once a quarter, hunting in shops, bazaars and souks. When he finds a merchant with an item he wants for the Bureau, he talks him into putting it online. The Bureau gets a cut of every purchase made through its website.The goods are grouped by theme, often something au courant, though Moskowitz has also organized larger collections. Continental Rift, for instance, focused on Africa, with droll teaser videos released in the days before its launch. Either way, each item is tied to a larger story. “Storytelling and commerce are inseparable,” Moskowitz says. “Otherwise it’s just stuff.” Opinions expressed by Entrepreneur contributors are their own. Zady co-founders Maxine Bedat and Soraya Darabi want to put an end to soulless fast fashion with their venture-backed startup.Image credit: Zady September 13, 2013 On a warm Sunday in September, stylish men and women lined up on a street in New York City’s Meatpacking District to see a preview of the fall/winter collection of Frank & Oak, an ecommerce startup for menswear. It was the brand’s first presentation during New York Fashion Week, so it was something of a coming-out party.Inside, the bare industrial space evoked the workshop of famed inventor Nikola Tesla, complete with work table, assorted tools and a faux electricity machine. On plywood platforms, 12 models stood facing the crowd, dressed to ward off the winter chill. There was a green tweed suit, a double-breasted glen plaid blazer, a chunky white cable-knit sweater and, of course, the obligatory scarf or two.The crowd passed through in shifts. As they left the workshop, guests were each handed something unusual: a copy of the inaugural issue of Frank & Oak’s own quarterly magazine, The Edit. Printed on heavyweight environmental paper, issue No. 1 is 26 pages long, features actor and designer Waris Alhuwalia on its cover and is full of words and visuals designed to appeal to Frank & Oak’s customers. Along with a profile of Alhuwalia, there is a piece about Montreal-based furniture company À Hauteur d’Homme, which has designed a men’s valet for Frank & Oak, and a photo feature on what to pack for a fall trip to Portland. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goalscenter_img 10 min read One feature is an interview with a New York Times photo editor who produced a Kickstarter-funded documentary about horse-rearing customs in Iceland. It seems a strange thing to find on a fashion retailer’s website. “We think that the kind of customer who likes a story about denim made in North Carolina will also like a story about a beautiful documentary about wild horses in Iceland,” Bédat says. She admits it’s a hunch. “Time will tell us if that’s true or not.” For now, they can afford to experiment; Zady received $1.35 million in October 2012 from New Enterprise Associates and others.Where Frank & Oak is building a dedicated editorial team, Zady is using serious freelance journalists to create its content. A feature on work-life integration — as opposed to the impossible ideal of work-life balance — carries the byline of Melissa Wall, the founding editor of Newsweek’s iPad edition. “We’re trying to define where we are culturally,” Bédat says of the feature’s subject matter. “So far, our intuition seems to be on point.”A shopping community”You’re essentially trying to build a community of like-minded individuals around your brand,” Thoreson says of such efforts. Admittedly, the ROI picture is “murkier” with content that isn’t tied to products, but such editorial is “no less powerful” as a branding tool, he says.Since Frank & Oak’s founding in February 2012, 800,000 people have signed up for its members-only site, with the majority of customers living in the U.S., Song says. And many who have downloaded the Frank & Oak mobile app access the app every day. As Song sees it, that represents a major shift in how brands are built and how consumers interact with products. “You’d never walk into a store every day,” he points out.Fashion and style magazines, as Moskowitz is quick to note, have always excelled at narrative — and at the related art of cultivating desire. To hear him tell it, online retailers now have the chance to be like magazines, only better, because they can indulge the impulse to buy. “GQ isn’t shoppable,” he says. “Esquire isn’t shoppable.” Ethan Song, co-founder and creative director of Frank & Oak, collaborating with Ricardo Hinojosa, a Mexican artisan who has made wallets and cardholders for Frank & Oak. Hinojosa’s business partner, Jose Antonio Echeverria, looks on.Image credit: Samuel Pasquier Lend us your ears It isn’t surprising that a retailer who aspires to be “the merchandise equivalent of the Library of Alexandria” cares about the provenance of his wares. But he goes further, saying that as local and regional ties have loosened their hold over the past century, and racial and ethnic differences have become less contentious, our identities have come to be defined primarily by what we buy, where we eat, how we shop and other markers of cultural consumption.It’s an idea that has been voiced by Tyler Brûlé, founder of media brand Monocle, which serves the global cosmopolitan elite, and others: In today’s world, possessions evidence character. In its extreme formulation, it’s the idea that, at least in the eyes of others, we are what we surround ourselves with. By marrying shopping with storytelling, brands such as Bureau of Trade and Zady, a New York City-based fashion retailer that launched this month, charge what might otherwise be mere acquisitiveness with the primal human need for meaning.”Online shopping is increasingly about exploration,” says Tyler Thoreson, vice president of men’s editorial, creative and customer experience for Gilt. “It’s less transactional.”It’s a mistake to look for an immediate return on your investment in editorial, he says. Brand visibility, goodwill, excitement, customer loyalty — these are the things it achieves. “You have to ask yourself what your goals are. Is it [sales] conversion, or is it marketing and branding?”Related: The Family Behind Luxury Lingerie Business Cosabella Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more